Online Identity Management
Online Identity Management is a part of personal reputation management that deals with personal branding: developing and establishing the desired social image of a person within the internet community, as reflected by social media, personal websites, and including visits to websites mediated through search engines.
Online identity management includes:
Online identity management helps a person when:
Holistically, online identity management does not only target management of the traffic from individuals who are directly searching for the person whose identity is being managed, but also from a secondary group which has a high probability of indirectly reaching any reference to that person.